About The Job

• The Chief Marketing Officer drives the product and market strategy and is responsible for overseeing the planning, development and execution of DigiKhata's marketing and advertising initiatives.
• The primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization.
• The CMO is the keeper of the brand and expected to build and drive all branding efforts. This role oversees all functions within the Marketing Team – Digital, Physical, Content, PR/Communications and, Product Marketing.

Core Responsibilities

• Set the global marketing strategy and relevant goals and objectives that contribute directly to the overall growth of the company.
• Lead a globally distributed marketing team to success.
• Determine KPIs for the Marketing Department, regularly tracking and reporting on progress against these KPIs.
• Oversee Product Marketing- (GTM, product adoption, market feedback to have input for the roadmap and beyond).
• Participate in the company’s Product & Sales strategy, contributing Market vision and opportunity.
• Ensure the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives.
• Drive marketing initiatives that have demonstrable ROI for the business and help build the brand.
• Act as a key partner at the service of our sales strategy, able to prove how each marketing initiative drives a clear ROI (lead generation).
• Oversee sales/organization enablement, creating and delivering the materials and training to ensure the organisation is effectively delivering on our pitch and vision.
• Bring into the company a clear market analysis and insights to understand where we can achieve competitive advantage.
• Have a good understanding of what happens on the ground to ensure optimal impact of our positioning.
• Stay up to date with the latest technology and best practices to help influence company strategy.
• Design, plan and oversee the execution of effective marketing campaigns & content marketing.

About DigiKhata

• DigiKhata is building Pakistan's largest network of MSMEs.
• It was founded in 2020 and went live in February 2020 with an MVP. Our first product -
• DigiKhata - meets the bookkeeping need of MSMEs for managing their business finances in a more efficient and economically beneficial way.