Job Responsibilities:

• Oversee and take full ownership of B2B inbound marketing activities, including CRM, B2B eCommerce, PPC, SEO, content, landing pages, and lead generation.


• Plan and execute B2B inbound marketing campaigns to drive qualified MQLs & SQLs through organic and paid methods (e.g. Google Ads) and meet given targets.


• Actively create, manage and optimize HubSpot, including automation workflows, email marketing, landing pages, forms, custom reports, dashboards, etc.


• Monitor and analyze marketing & sales data at a granular level to measure performance of inbound campaigns and activity according to KPIs and important metrics.


• Identify areas for improvement and discuss plans and strategies over weekly meetings with internal teams as well as the HOD.


• Perform regular monthly audits to ensure data security, accuracy, compliance and CRM best practices are all met by B2B sales teams.

Required Skill-Set:

• 4-7 years of total experience in B2B inbound marketing, lead generation, and marketing automation, preferably in a sporting goods manufacturing company.


• At least 2 years of managing and training a small team of 2-4 members.


• Experience handling external freelancers or an agency is good to have.


• Hands-on CRM management and automation experience is a must.


• Preferably using HubSpot. HubSpot Inbound Marketing OR Inbound Sales certification is a plus.


• Bachelor's degree in marketing, business administration, computer science, or related field.


• We seek an energetic working professional with a get-it-done "doer" attitude who can take ownership and deliver results.


• Excellent communication, presentation, and team management skills.


• Attention to details is a differentiating factor we look for.


• Analytical, data-driven, and problem-solving mindset.


• You'll be asked to do a lot of data crunching on a daily basis and come up with insights from raw data.


• Ability to manage multiple projects and prioritize tasks effectively while ensuring deadlines are met.