Would you like to start your career in a young, dynamic, entrepreneurial, fast paced and open work space environment? Do you have great digital marketing and communication skills? Do you want to work for a fastest growing BPO representing one of North America's top solution company? Are you a keen problem solver?
Then we want to hear from you!
To be a part of our company, as a digital marketing specialist you should;
be responsible for managing the content for our website, email newsletters, partner marketing programs, advertising and other digital touchpoints that represent our brand.
You will be specifically responsible for the following tasks:
Marketing Program Monument:
Interact with our business partners, and signup/ register for any marketing programs that are available. Create all relevant marketing campaigns and execute them on timely manner.
Content Writer:
Being the wordsmith, you will be responsible for creating content on website, social media, newsletter etc. writing compelling headlines and solid content. Write any collateral, including whitepapers, surveys and market research.
Blog and Content Development
You will oversee the company blog, leading our overall marketing and brand communication via publishing to our blog and other digital "hot spots" (Reddit, Hacker News, Quora, Stumble Upon). Reaching out to opinion makers: bloggers, editors and influencers in your niche to generate awareness in potential markets.
Manage Social Media:
You will setup social media management tools to manage our social presence (Facebook, Twitter, LinkedIn, etc.) and follow relevant search strings and #s on to engage with the existing and potential customers. Participate in relevant conversations and contribute to your community with original, relevant and useful content.
SEO and Google Adwords:
You will lead SEO effort with clear matrices and plan and launch google adword campaigns. Setup and track key metrics using Google Analytics and conduct AB tests on the website (use Google Experiments and Optimizely). Find affordable sources of traffic with positive ROI. Create/manage all PPC campaigns (Google, FB, Tw, StumbleUpon, Reddit, LinkedIN).
Requirements:
•2-3 years’ experience in a marketing role in B2B services industry. Experience of technology Startup is a plus.
•Experience of bringing brand/product ideas to life on company websites. Specific experience keeping a website up-to-date via WordPress and managing outside designers and other contractors.
•Must have exceptional communication, interpersonal skills and presentation skills (speaking and visual design).
•Proven track record for managing online communities and creating positive and successful community engagements.
•Detail-oriented with high attention to fact checking and accurate dissemination of information.
•Specific understanding and interest in the evolution of digital marketing and especially content marketing.
•Expertise with marketing automation platforms for managing demand generation efforts.
•Successful track record of using email and other lead nurture tactics to facilitate pipeline advancement.
•Ability to report on common lead generation analytics, program effectiveness, ROI, etc.
•Aptitude, interest and experience in using social channels for brand or product marketing and experience of social media management tools
•Excitement and ability to thrive in a fast-paced real-time startup environment
•For all of the above areas, an appreciable level of preparedness to discuss how you have driven execution, or why your related experiences and passion are enough to make you successful
•Bachelors degree in Marketing or a related field.
Skills
Social Media Advertising
Google Adwords
Blog Marketing
Marketing Program Management
